Mexico continues to attract more Americans than anywhere else as more people flock back to the warm sun and famous beaches.
According to recent research by the World Travel & Tourism Council, the US also leads the world in total arrivals for European destinations, mainly because of the popularity of Canadian and European tourists.
The United States seems to have just the right mix to catch up with markets such as the United Kingdom, Spain and France.
“Europe is becoming more urbanized, which is a positive development for tourism,” Guillaume Amblard, president of the World Travel & Tourism Council told The Wall Street Journal.
In the past, tourism from the U.S. dominated the European market, but France’s favorable exchange rate relative to the dollar, instead of increasing Americans’ desire to visit the country has affected overall net entrance. According to Amblard, tourism from the U.S. declined by 1.6 percent in 2016.
However, Amblard says that the second most popular travel destination in the world, the U.S., can bounce back, if it makes adjustments to attract people again.
American numbers will likely continue to decline because of the Trump administration’s immigration and trade policies.