McDonald’s 2020: Inside America’s biggest restaurant

McDonald’s expects it will be operating at least 13,000 restaurants around the world by 2021, and will have to hit that ambitious target from within the thousands of its franchised restaurants it will add in the next few years.

This collection of great quotes, a rare piece of inside US McDonald’s information, makes an interesting contribution to a new book that chronicles McDonald’s ambitions through the 2020s.

Since the 1890s, McDonald’s has built its business model on a four-pronged focus on speed, service, speed of delivery and food quality.

The company’s chief executive Pat Grismer points out that the number of “counter jobs” that McDonald’s franchises have become has fallen by more than 50 per cent over the past decade. (Though how much such jobs pay will change to comply with government living wage targets.)

Even as small businesses increasingly rely on machine-processed goods, McDonald’s has also become a huge producer of hamburgers, french fries and milkshakes.

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